“Having a single brand name and identity demonstrates that we are part of a global business with one voice, sending a clear and consistent message to our customers.
“It will also allow us to work more collaboratively across the Group, sharing expertise, as we work together to lead the field in driving down carbon emissions and reach our aim of becoming the first net-zero company in the sector.
“We carried out extensive research with builders and merchants and we are confident that the new packaging designs will allow a smooth transition.
“The product names remain the same and the new packs feature a fresh, modern design, which takes its visual cues from the previous design to minimise the transition.
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