Launching onto the specialist materials distribution market in 2019, Frazer has gone from strength to strength. Awarded Specialist Merchant of the Year in 2021 by Builders’ Merchants News, the business has proven itself to be a forward-thinking and agile distributor, launched at a time when the market was in great demand for a solutions-driven partner focused on customer needs and developing trusted partnerships.
In this article, Nick Boyle, Frazer Sales Director, and Laura Perrett, National Sales Development Manager at Wrekin, a leading innovator in the manhole cover and geosynthetic market, discuss how the collaboration between these two great businesses brings added value to complex and challenging schemes across the country.
“I talk a lot about collaboration and the power of relationships in this industry. By connecting our business with other like-minded and motivated supply chain partners we can achieve incredible results.”
Nick Boyle, Frazer Sales Director
Frazer and Wrekin have really cemented their relationship over the last 18 months at every level. As Nick shares: “The real strength of our relationship is that we’re truly united at every level across both businesses – that’s the unique difference. This isn’t just about the senior team delivering a long-term strategic plan, this is a deep-rooted partnership right through our branch network. The Wrekin team understand our business from a range of perspectives, but critically they invest the time to really understand the subtle nuances of each of our branches and how they can deliver product solutions that give our teams a unique advantage whatever the scale of the project or scheme.”
Laura Perrett is keen to expand on Nick’s comments: “The pandemic was a huge challenge for the entire industry but in truth, it was the impetus needed for the construction industry to really evaluate how it forms relationships. As a family-business, operating with family-values, developing trusted relationships is second nature to the entire team whether that’s through sales, our technical team or our onsite and offsite support. What we’ve really accelerated over the last 18 months with Frazer is our joint strategy to really target specific projects around the country.”
“We’ve come a long way from simply supplying materials to branches, we’re now proactively seeking out opportunities as a wider team – bringing the technical and innovation expertise of Wrekin coupled with the distribution know-how of Frazer. It’s a powerful and unique proposition.”
Laura Perrett, Wrekin National Sales Development Manager
Nick continues: “Understanding the value a Wrekin solution can bring to a project is the secret and we do this by making sure our branch teams are really up to speed with detailed knowledge of the Wrekin range. With the recent appointment of Graeme Price, our Technical Sales Manager, we can really support the branches with increased technical product knowledge. It makes a huge difference and empowers the team to make well-informed choices about product selection.”
While the teams at Frazer and Wrekin operate to the same values, the pandemic has brought into sharp focus the importance of integrity and honesty in any commercial relationship, as Laura says: “The market continues to be tough and unpredictable and what we’ve learned in the last two years is the need to really foster strong working relationships at every level throughout the supply chain. For end customers, the same principle applies, contractors are looking for suppliers that can anticipate their needs ahead of time, work to tight and varying deadlines and be responsive to their needs. As a wide and inclusive team, we continue to deliver a service and product offering that goes to the heart of this industry requirement. It’s what drives us and it’s what underpins our partnership with Frazer.”